AI patterns, in production.
We organise our work by the AI pattern at its core, not by client. Same pattern can show up in retail, healthcare, community, content — the craft is in adapting the architecture, not reinventing it.
AllSearch & discoveryContent toolingModerationAutomationVoice
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FEATURED
Intelligent search & discovery
● LIVE
WOW Club
AI discovery surface for a community of women travellers
Replaced a search bar with an interpretive discovery surface — members describe what they want, the surface ranks community trips, hosts, and conversations that match.
3.4×
Member → trip conversion
0.92
Median match confidence
61%
Drop in null-result queries
Content tooling
IN MARKET
Apex CMS
Schema-aware co-pilot for non-technical content teams
A CMS that knows the brand, knows the schema, and knows the release cadence — so marketers can publish on-brand without an editor.
4.2×
Articles published per editor / month
<2hr
Median time from draft to publish
0
Schema violations in production
ALL WORK (6)
#CLIENTWORKPATTERNYEARSTATUS
01 WOW Club AI discovery surface for a community of women travellers Intelligent search & discovery 2026 ● LIVE02 Apex CMS Schema-aware co-pilot for non-technical content teams Content tooling 2026 IN MARKET03 MyLimb Community discovery for a sensitive, identity-led space Intelligent search & discovery 2026 ● LIVE04 Confidential — health-services platform Structured intake extraction for unstructured patient stories Automating the complex & repetitive 2025 SHIPPED05 Confidential — entertainment platform Personalised recommendations across content & creators Connecting people, content & data 2025 SHIPPED06 Internal R&D Hands-free recipe surface — show, ask, listen, stay out Conversational + voice surfaces 2026 PROTOTYPEAI discovery surface for a community of women travellers
Intelligent search & discovery · 2026
Schema-aware co-pilot for non-technical content teams
Content tooling · 2026
Community discovery for a sensitive, identity-led space
Intelligent search & discovery · 2026
Structured intake extraction for unstructured patient stories
Automating the complex & repetitive · 2025
Personalised recommendations across content & creators
Connecting people, content & data · 2025
Hands-free recipe surface — show, ask, listen, stay out
Conversational + voice surfaces · 2026